Price Transparency in Healthcare - Why Can't We Get There?

I work for a clinic in Missoula, MT. It's called First Choice Medical. We offer $45.00 walk-in visits, but we don't bill insurance. It's pretty straight forward, Pay for service. No hidden fees, No $300 bill for them to tell you you have a cold, no unnecessary lab work. Just plain old fashioned fix you up with a smile. So not all medical is like you say. there is hope.